Creature Comforts Brewing Co. was doing pretty good. People were hiding in the bushes outside liquor stores to spot new deliveries. But they still wanted to crack that deceptively difficult brewer’s dream. The perfect drinking lager. To distinguish from the uber craftiness of their parent brand of beers, they created Classic City Lager.
If Creature Comforts listens to Thundercat, Classic City Lager only listens to Bruce.
The new brand needed a strategy that differentiated them from CCBC while retaining existing brand equity. And something that could strike the balance between an accessible sipping beer and uncompromising craft quality.
We delivered the brand strategy and identity, tagline, packaging, signage, and merchandise. Cheers.
Art directors: Dan Atwater, Brianna Lohr