Protect what matters

FEMA needed a light touch to nudge homeowners toward flood insurance.

We wrote a children's story. It made people at the National Tropical Weather Conference cry. 

The national public service campaign proved so successful that FEMA asked us to convert it into a paid campaign. The original PSA campaign won a Silver Addy and has been featured in Lürzer's Archive, Motionographer, Adweek, AdForum, and more.

Campaign includes broadcast, web, print, OOH.

Copywriter: Me

Associate Creative Director, Art: Deb DeWitt

Group Creative Director: Lando Ettrick

Director: Headless

Score: Beacon Street Studios