FEMA needed a light touch to nudge homeowners toward flood insurance.
We wrote a children's story. It made people at the National Tropical Weather Conference cry.
The national public service campaign proved so successful that FEMA asked us to convert it into a paid campaign. The original PSA campaign won a Silver Addy and has been featured in Lürzer's Archive, Motionographer, Adweek, AdForum, and more.
Campaign includes broadcast, web, print, OOH.
Art Director: Deb DeWitt
Creative Director: Lando Ettrick
Director: Headless
Score: Beacon Street Studios