Where does chargefeel take you? lululemon needed a TikTok campaign to launch their versatile new cross-trainer, chargefeel.

We developed a concept for influencers that lets them stay true to their content, leverage a custom sound, and show off all the different #sweatlife scenarios for chargefeel.

Co-creative director: Julia Gramaglia

Associate creative director, art: Graham Greene

Associate creative director, copy: Jared Johnsen

Copywriter: Hannah Kirkeiner