Where does chargefeel take you? lululemon needed a TikTok campaign to launch their versatile new cross-trainer, chargefeel.
We developed a concept for influencers that lets them stay true to their content, leverage a custom sound, and show off all the different #sweatlife scenarios for chargefeel.
Co-creative director: Julia Gramaglia
Associate creative director, art: Graham Greene
Associate creative director, copy: Jared Johnsen
Copywriter: Hannah Kirkeiner