How do you reunite an iconic star with one of her most iconic roles? You kinda just let her do whatever she wants. We brought Jen Aniston and smartwater together once again with the help of director Jake Szymanski. Launched with a teaser in Times Square, the campaign extended across TV, social, OOH, and a lot of grocery store tabloids. 

Big team effort on this one - Rob Kleckner, Jess Iglesias, Julia Gramaglia, John Potter, Kyle Gracey, Glen Scott, Lucy Thompson.